Your team finishes a job, thanks the customer, and moves on to the next booking. Asking for a review gets forgotten until someone notices that the business profile has received little recent feedback.
GoHighLevel review requests help you make that invitation part of a consistent process. You can prepare the message, choose when it goes out, and decide how many reminders are appropriate.
This guide covers seven setup steps, SMS and email templates, and a testing checklist. The goal is a polite invitation to share an honest experience.
Table of Contents
What Are GoHighLevel Review Requests?
GoHighLevel review requests are messages that invite contacts to leave feedback on a review platform. HighLevel supports sending through its review-request tools and automating requests with a workflow.
A practical setup connects three things: a genuine customer experience, a clear message, and the correct review destination.
For example, a cleaning business might invite a customer to review a completed visit. A consultation business might wait until the session has taken place. Choose a point when the customer has something meaningful to evaluate.
HighLevel’s review request sending guide explains manual and workflow-based options.
Set Up GoHighLevel Review Requests in 7 Steps
1. Decide Who Receives a Request and When
Write one eligibility rule before building the automation.
For example:
“Invite customers to review their experience after a completed service, using an eligible contact method.”
Use the same invitation process regardless of whether you expect the customer to leave positive or negative feedback. Google prohibits selectively asking for positive reviews, discouraging negative reviews, and offering incentives in exchange for reviews. See Google’s review content policy.
Choose the actual service milestone. A new inquiry, booked appointment, or accepted quote may happen before the customer has experienced the service.
For a first version, start with one service and one sending channel. This makes GoHighLevel review requests easier to test and maintain.
Also decide how to handle repeat customers. Someone who books several visits should not receive a new invitation every time unless that frequency fits your process.
2. Configure the Review Destination
Open the correct sub-account and go to Reputation → Settings → Review Link.
Configure the destination you want customers to reach. HighLevel documents both a custom review link and review balancing across connected platforms.
For Google reviews, confirm that the connected Google Business Profile is the intended business location. A multi-location company should check the location name and address, not only the brand name.
Open the destination yourself before sending anything. Confirm that it leads to the right place to leave a review.
A working message with the wrong destination is still a failed setup. Check this first when launching GoHighLevel review requests for a new location.
3. Prepare the SMS or Email Template
Under Reputation → Settings, open SMS Requests or Email Requests and enable the channel you intend to use.
Create or edit a template. In an SMS review template, HighLevel documents {{reputation.review_link}} as the review-link token. In the email builder, use the Review Link element or the supported review-link button configuration.
Then select the Live template for the initial message and assign templates to any configured Retry slots. Saving a template alone does not select it for the sequence.
HighLevel’s review message customization guide explains these controls.
Keep the message short. Name the business, explain why you are contacting the customer, and make the review link easy to find.
Check the recipient’s contact details and applicable communication preferences. Your GoHighLevel review requests should use a channel the customer can receive.
4. Set the Delay and Reminder Limit
Review the sending delay, repeat interval, and Maximum retries before launch.
HighLevel’s SMS settings include When to send SMS after check-in? and Until clicked, repeat this every. Use these controls to define the schedule, then confirm its behavior with a real test request. The official recurring SMS template guide explains the options.
Here is an illustrative starting plan:
| Message | Example timing | Purpose |
|---|---|---|
| Initial request | After the completed service, at a suitable time | Invite an honest review |
| One reminder | Three days later, if the channel’s retry conditions still apply | Bring the invitation back to the customer’s attention |
| End of sequence | After the selected reminder limit | Avoid repeated requests indefinitely |
These timings are suggestions, not required settings.
HighLevel states that its repeat schedule stops for that channel when a review-link click is detected. A click does not prove that a review was posted.
5. Build a Simple Review Request Workflow
For an easy first setup, use a completion tag that your team applies only after the service actually finishes.
The following tag is an example you create yourself: service.completed.
- Open Automation → Workflows.
- Create a workflow named Completed Service — Review Request.
- Add the Contact Tag trigger.
- Configure it for Tag Added and select
service.completed. - Add Send Review Request.
- Select the intended email or SMS review type.
- Confirm the message configuration in Reputation Settings.
- Save the actions, save the workflow, and publish it.
The tag trigger responds to an actual tag change; selecting a tag in the contact editor may require clicking Apply to confirm it. HighLevel documents this in its Contact Tag trigger guide.
The Review Request workflow action guide explains channel selection and where message content is configured.
For a process intended to invite each contact only once through this workflow, keep Allow Re-entry off. Design a separate repeat-service policy if you need future invitations.
Do not remove and reapply the tag casually to force another request. First check what other automations use it.
6. Test GoHighLevel Review Requests Before Launch
Begin with a contact whose phone number or email address you control.
Send one manual request from Reputation → Requests to check the message and destination. Then test the workflow separately by applying the completion tag to a fresh test contact.
Use this checklist:
| Test | What to confirm |
|---|---|
| Initial message | The business name and wording are correct |
| Personalization | No empty names or unresolved placeholders appear |
| Review link | The intended business and location open |
| Workflow event | The contact enters after the tag is actually applied |
| Sending time | The observed timing matches the configured schedule |
| Reminder | The selected retry template and limit behave as expected |
| Link click | The channel’s repeat schedule responds as documented |
| Existing automations | Another workflow does not send the same invitation |
Inspect Enrollment History and Execution Logs to see whether the contact entered and which actions ran. These tools help separate trigger problems from later action problems.
Do not post a fabricated public review to test the automation. Testing message delivery and the destination does not require inventing a customer experience.
7. Review Results and Assign Follow-Up Responsibility
Track requests sent, link clicks, and reviews received as separate outcomes. HighLevel’s multi-channel review request guide describes request reporting.
A request being sent does not establish delivery, and a click does not establish publication. Read each metric according to what it measures.
If you add a New Review Received workflow, note that HighLevel describes this trigger as contactless. Do not assume it identifies the contact who received a particular request. The official review received trigger guide explains its review filters.
Assign someone to review incoming feedback and prepare an appropriate response. GoHighLevel review requests are useful when the team also pays attention to what customers say.
GoHighLevel Review Requests: SMS and Email Templates
These examples contain [square-bracket placeholders]. Replace them with fixed business details or supported fields from the editor’s picker. For SMS templates in Reputation, retain the documented review-link token.
SMS Review Request
Hi [First Name], thank you for choosing [Business Name] for [Service]. Would you share an honest review of your experience? Here is the link: {{reputation.review_link}}
Email Review Request
Subject: How was your experience with [Business Name]?
Hi [First Name],
Thank you for choosing [Business Name] for [Service].
Would you share an honest review of your experience? Your feedback can help other customers decide whether our service fits their needs.
Leave a review: [Review Link]
Thank you for your time,
[Business Name]
Use the email builder’s supported review-link element or button for the link.
Gentle Reminder
Hi [First Name], a quick reminder that you are welcome to share feedback about your experience with [Business Name]: {{reputation.review_link}}. Thank you for your time.
Avoid asking for a specific star rating or telling the customer what to write. Let their review reflect their own experience.
Common GoHighLevel Review Request Mistakes
Sending Before the Service Happens
A booking confirmation is not evidence of a completed visit.
Check the event that starts your sequence. Choose a milestone that matches the wording of your message.
Sending the Invitation from Several Systems
A team member might send a manual request while a workflow and another reputation tool also send reminders.
Decide which system owns the invitation and its follow-up schedule. Record that decision so the next person editing the account understands it.
Treating a Click as a Completed Review
Someone can open the link and leave without posting.
Do not label every person who clicked as a confirmed reviewer. Keep click reporting separate from verified review information.
Filtering Customers by Expected Rating
Do not show a public review invitation only to people who gave favorable private feedback.
Ask for honest feedback using consistent criteria, and handle customer concerns without making a public review conditional on satisfaction.
Frequently Asked Questions
Can I Automate GoHighLevel Review Requests?
Yes. The Send Review Request workflow action lets you select the channel and use message content configured in Reputation Settings.
Do Reminders Stop When Someone Clicks?
HighLevel documents that the repeat schedule stops for that channel once the review-link click is detected. This does not establish that a review was submitted.
Should I Use SMS or Email?
Choose the channel that fits the customer relationship, available contact details, and applicable communication preferences. Start with one channel before testing a broader sequence.
Can I Offer a Discount for a Google Review?
No. Google prohibits incentives in exchange for reviews. Invite a genuine review without a reward or a requested rating.
Need Help Setting Up Your Review Requests?
If you want help configuring GoHighLevel review requests, contact HL Xperts to discuss your completion event, messages, and reminder schedule.
To organize the sales process that comes before customer follow-up, read GoHighLevel Sales Pipeline: 7 Easy Setup Steps.
